AGENDA
 

Mr. Ulrich will provide an overview of the day's agenda and a brief primer on business architecture for the attendees. This overview session is based on industry best practices and customer experiences as well as input from the BASIG sponsoring organization.
 

Pfizer Inc. is a research-based global pharmaceutical company applying innovative science to improve world health. It discovers, develops, manufactures and markets prescription medicines for humans and animals. Pfizer markets its pharmaceuticals directly to health care providers and patients; with the majority of sales conducted through wholesalers including McKesson and Cardinal Health. At Pfizer, Business Architecture resides within the Business Process Management (BPM) group and is a critical component in delivering Business Process value. This presentation will first examine the approach used to develop a robust and agile Business Architecture structure and will then discuss how content is leveraged and sustained to ensure business value.
 

Ensuring a positive customer experience is the intent of every organization, but even the best intentioned organizations find it to be difficult and often illusive. This presentation will discuss how organizations are using business architecture to manage a holistic customer experience across product lines and access points.
 

Hugh Klipp, Manager of Quality & Mission Assurance, GeoEye

How does your organization manage and measure its goals, activities, processes, and initiatives? Have you considered the more holistic approach of business architecture? GeoEye adapted its enterprise architecture methods and approaches to incorporate the who, what, where, when, which, and how concepts of business architecture. In this session, Mr. Klipp will share the details of GeoEye's approach to business architecture. He will describe the steps that GeoEye took to establish the program and the benefits gained.
 

Business architecture's time has come. While EAs have talked about business architecture for years, not much has really happened. But now a confluence of events is driving renewed interest - and action - in the business architecture space. Forrester sees three significant trends driving this change: a shift towards business led IT initiatives particularly in social technologies, EA disintermediation in technology decisions as IT organizations outsource more of their role, and renewed interest in strategic planning as business models and organizations become more complex. This presentation will explore these trends and the challenges and opportunities they bring. Key takeaways include trends that are challenging the traditional EA model, trends in developing business architecture and challenges every EA will face on the road ahead.
 

Tom Mertes will share Thrivent's approach and progress for introducing Business Capability Planning and Governance with an objective to enable Thrivent's business strategies and optimize the IT investment.
 

The vendor panel provides an opportunity for industry solution and tool providers to discuss how they are helping customers deliver business architecture solutions.
 

• Deb Boykin, Business Process Management, Director, Pfizer, Inc.  
• Jeff Scott, Senior Analyst, Forrester Research, Inc.
• Hugh Klipp, Manager of Quality & Mission Assurance, GeoEye
• Tom Mertes, Director, IT Strategy and Planning, Thrivent Financial for Lutherans

Practitioner speakers from the day will assemble to hold an open discussion about business architecture with the audience joining in for comments and questions from the day.
 

Join us for the OMG evening reception to discuss the day's events, network and visit the vendor tables one last time.