OMG Homepage MDA Homepage CORBA Homepage MOF Homepage UML Homepage CWM Homepage XMI Homepage DDS Homepage OMG MARTE BPMN Homepage SysML Homepage banner


Value Modeling Information Day Speaker Bios
Business Model and Service Innovation Using Value Models

Wednesday, December 14, 2011, Santa Clara, CA

| Registration | Hotel |

Verna Allee

Verna Allee

Value Networks

Verna Allee, M.A., is founder of ValueNet Works,  the leading provider of value network training, tools and methods visualization and analysis applications. Verna has more than a twenty years of proven business results as a trusted advisor to more than 100 Fortune 1000 companies, government agencies, civil society organizations, and entrepreneurial startups. She is a Fellow of the World Business Academy, advisor to the European Commission, and sits on a number of Advisory and Editorial Boards including Hazel Henderson's Ethical Markets television series. She is the author of two books and more than 50 industry articles and papers on value networks and knowledge management. She is a visiting lecturer at many universities around the world.

Arne J. Berre


Arne J. Berre, PhD, is coordinator of the European FP7 project NEFFICS (Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudS), and has coordinated the OMG work on the Value Delivery Metamodel development. Arne has been involved in standardization work in OMG since 1993 and has recently been co-editor for SoaML - the Service oriented Architecture Modeling Language. He is responsible for the area of Open Service Innovation platform in the Center for Service Innovation, led by the Norwegian school of Management.

Fred Cummins

Fred Cummins

Agile Enterprise Design

Fred A. Cummins is an independent consultant. He is a retired HP Fellow. He has been co-chair of the Object Management Group (OMG) Business Modeling and Integration task force for 12 years and is a leader in the development of two current OMG specification proposals: Case Management Modeling and Notation (CMMN) and VDML. He has published three books and several papers and has been a speaker at a number of industry conferences.

Pavel Hruby

Pavel Hruby


Pavel Hruby, Ph.D. is a co-founder of REA Technology, and passionate about how REA (Resources, Events, Agents) revolutionizes the way business applications are developed. Contributing to industry projects focused on innovative business software solutions, such as in the past to MBF (Microsoft Business Framework), and more recently to the SOA platform for a government agency in Denmark, considered the largest and most pure SOA application in Europe today. Pavel is a member of the Microsoft advisory council for Data Programmability. He is active in the patterns community, a member of the Hillside Group and Hillside Europe, and was a chairman of VikingPLoP 2002 and 2006, the Nordic Conferences on Pattern Languages of Programs. He is also author of Model-Driven Design Using Business Patterns.

Peter Lindgren

Peter Lindgren

ICI, Center for Innovation, Univ. of Aalborg

Peter Lindgren, PhD, holds an Associate Professor position in business model innovation at Aalborg University and has researched and worked with network-based high-speed innovation since 2000. He is author of several articles and books about business model innovation in networks and emerging business models. He has been a researcher at Politechnico di Milano in Italy (2002/03) and Stanford University, USA (2010/11). From 2007 to 2010, he served as the founder and Center Manager of the International Center for Innovation at Aalborg University. Peter works today as a researcher in many different business model innovation projects and knowledge networks, including E100, Stanford University's Project Peace Innovation Lab, The Nordic Women in Business project, The Center for TeleInFrastruktur (CTIF) at Aalborg Universitet, and EU FP7 project, about "business model innovation in the clouds". He is co-author to the books Innovation: Scenes from the Hurricane's Eye and Global ICT-based Business Models, which will be published in autumn 2011.

Henk de Man
Research Director

Henk de Man is Research Director at Cordys. His focus is to further expand Cordys technology to support transformation and management of business operations in enterprises and enterprise networks. He represents Cordys in the OMG, where he participates in the development of the Case Management Modeling and Notation (CMMN) and VDML specifications. Henk is currently technical coordinator of the European research project NEFFICS, which has key research objectives that are associated with the subject of these specifications. He also serves in the advisory board of the Value Chain Group.

Jim Rhyne

Jim Rhyne
Thematix Partners LLC
OMG Business Architecture and BEI

Mr. Rhyne is skilled in a variety of application and data integration topics, in conceptual modeling and its application to business/IT architecture and in semantic technologies, including OWL, various reasoners, Sandpiper Software’s Visual Ontology Modeler, Protégé, Semantic MediaWiki, WordNet and FrameNet.

Rhyne’s experience includes IBM Worldwide Banking Center of Excellence, where he was CTO of this cross divisional organization, leading architecture project proposals for banks in China, Korea, Australia, US and Europe and consulted with banks in many other countries on IT modernization topics, including SOA, integration, master data management, application reengineering to components, parallelization. Mr. Rhyne was also CTO of IBM Software Group Enterprise Software, responsible for technical strategy for mainframe targeted middleware and tools, specifically CICS, WebSphere for zOS, WebSphere Studio Enterprise Developer, COBOL, PL/I and mainframe testing and debugging tools. Rhyne led the creation of XML and web services support for these middlewares and tools and introduced event processing support for CICS. Rhyne held the title of Distinguished Engineer, a D level technical executive rank.

Rhyne was senior engineer for IBM Software Group WebSphere Application Server, responsible for programming model and tools, and was an active contributor to J2EE and OMG CORBA specifications. Rhyne has a number of software patents and disclosures, including a patent for an application of semantic technology to financial product selection.

Mr. Rhyne has a Ph.D. in Computer Science from the University of Texas at Austin and specializes in computational linguistics, theoretical linguistics, and artificial intelligence.


NOTE: If you register for the Technical Meeting Week, you do not have to pay the additional fee(s) to attend any or all of the special events.  If you register only for special events, the special fees apply.

Hit Counter

Last updated on 12/16/2013

Copyright © 1997-2015 Object Management Group, Inc. All Rights Reserved. For questions about the WEBSITE , please contact
For TECHNICAL questions, please contact
Contact BD for info on joining OMG at
Explorer versions 6.0 or later or any browser capable of viewing JavaScript and CSS 2.0. The site is using
DHTML JavaScript Menu By