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The emerging OMG standard VDML, Value Delivery Metamodel, provides
a foundation for value modeling for different purposes, such as
Business Model Innovation and Service Innovation and Design - as well
as for organizational analysis and development of networked
enterprises. VDML unifies different approaches for value modeling,
including value networks, value chains and value streams,
Resource-Event-Agent analysis models, business models and service
models.
The Information Day will give a practical introduction to VDML,
illustrated through a common example, explained from the various
perspectives of VDML. The focus will be on a practical approach for
Business Model Innovation using collaboration models and value models
based on VDML as a foundation. Practical examples of Value Network
Analysis, Business Model Innovation and Service Innovation will be
illustrated.
The VDML standard will also be related to the ongoing OMG effort on
Business Architecture, as a fundamental part of Enterprise
Architecture, and the OMG Business Ecology Initiative (BEI). The
presentations will be followed by an interactive discussion of the
group.
AGENDA
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09:00 - 09:15 |
OMG Welcome & Overview |
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Arne J. Berre
SINTEF
VDML Standard Team Coordinator
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09:15 - 10:00 |
Introduction to the OMG Value Delivery
Model |
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Fred Cummins
Agile Enterprise
Design
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10:00 - 10:30 |
VDML and the Value Networks View |
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Verna Allee
Value Networks.com
Value Network Analysis (VNA) offers a way of modeling
networked organizations from shop floor work teams to
business units, innovation networks and industry ecosystems.
It addresses tangible and intangible value exchanges in
collaborations.
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10:30 - 11:00 |
Morning
Refreshment Break
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11:00 - 12:00 |
Value Network Analysis |
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Verna Allee
Value Networks.com
Value Network Analysis (VNA) will be illustrated with an
example, and the various steps in the methodology will be
illustrated with related tool support. This is based on the
approach also documented in the new online book http://www.valuenetworksandcollaboration.com/.
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12:00 - 14:00 |
Lunch & Sponsor
Plenary Presentations
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14:00 - 14:30 |
Business Model Innovation and Value
Models |
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Peter Lindgren
ICI, Center of
Innovation
University of Aalborg
Business Model Innovation focuses on new interaction
patterns and value creation between customers and suppliers.
A new Business Model framework with seven dimensions for the
purpose of supporting innovation and analysis of new
business models will be presented in the context of value
models.
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14:30 - 15:00 |
Value Models and the REA Accounting
Model - Also for Services |
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Pavel Hruby
CSI
Although REA (Resources, Events, Agents)
was originally proposed as a generalized accounting model,
it has developed into an ontology for business ecosystems
and a metamodel for enterprise information architectures
using economic laws to measure, explain and predict the
value-related consequences of the actions of people and
organizations. This will also be illustrated for value
modeling related to services.
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15:00 - 15:30 |
Service Innovation Using Value Models
and SoaML |
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Arne J. Berre
SINTEF
VDML Standard Team Coordinator
The recent interest for Open
Innovation shows the increasing importance of customers in
the network of value creation - both before and during the
phases of product and service delivery. Value models will be
discussed in this perspective.
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15:30 - 16:00 |
Afternoon
Refreshment Break
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16:00 - 16:45 |
Value Models in the Context of
Business Architecture and Business Ecology Initiative |
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Jim Rhyne
Partner
Thematix Partners LLC
OMG Business Architecture and BEI
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16:45 - 17:30 |
PANEL DISCUSSION: Value Models in
Action |
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Moderator: Henk de Man
Research Director
CordysAn interactive discussion among presenters and
participants.
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18:00-20:00 |
OMG
Attendee Evening Reception (open to all attendees of OMG
Meetings & Special Events) |
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NOTE:
If you register for the Technical Meeting Week, you do not have
to pay the additional fee(s) to attend any or all of the special
events. If you register only for special events, the special fees
apply.
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