| Program |
Hotel | Special Events |
||Business Architecture: Fundamental Concepts
This module introduces basic concepts including the business architecture
ecosystem, business architecture framework and common usage scenarios.
||Business Architecture Value Proposition
This model discusses common approaches to establishing business architecture
value proposition, which is essential to establishing executive sponsorship.
Information & Organization Mapping
This important module walks attendees through core mapping domains including
capability, value, information and organization mapping techniques. The
session also includes how to apply these core business architecture domain
||Extending Business Architecture: Strategy, Initiative, Stakeholder,
Policy & Product Mapping
This module expands business architecture mapping skills into several key
areas including strategy enablement and business model alignment, as well as
initiative, stakeholder, policy and product mapping.
||Inter-disciplinary Alignment with Related Business Disciplines
This module focuses on leveraging business architecture to enable business
performance analysis, business process management, case management and
business requirements analysis.
||Business Architecture Role Definition, Governance & Sponsorship
This module outlines the role of the business architecture practitioner and
provides guidance for establishing governance structures and appropriate
levels of sponsorship.
||Business Architecture & IT Architecture Alignment
This module aligns business architecture with enterprise architecture
frameworks, solution, application and data architecture, system development
lifecycle, and business / IT transformation.
||Business Architecture Situation & Scenario Analysis
This module provides a baseline for performing business architecture
situation and scenario analysis. While experience plays a big role in this
aspect of business architecture, this session provides pointers on how to
apply business architecture to a cross-section of scenarios.
||Business Architecture Infrastructure Management
This module delivers an understanding of the essentials of managing a
business architecture and includes an overview of the business architecture
knowledgebase and tool tips and guidelines.
||Getting Started, Growing Your Skills & Growing Your Practice
Workshop leaders will provide specific guidance on how to expand on the
knowledge learned at the workshop. This includes getting started tips, an
overview of the Certified Business Architecture (CBA)® exam and guidance on
how to take your skills and your practice to the next level.
About the Instructors
||William Ulrich is President of TSG, Inc. and President of the Business
Architecture Guild. He is a thought leader in the business architecture
community, serving as an originating contributor to "A Guide to the
Business Architecture Body of Knowledge :® " (BIZBOK® Guide) and as
coauthor of "Business Architecture: The Art and Practice of Business
Transformation" (MK Press 2011) and Information Systems Transformation
(Morgan Kaufmann Elsevier 2011). Mr. Ulrich served as lead on the Guild's
"Certified Business Architect (CBA)®" certification program and
continues to serve in the role of advisor, mentor and workshop leader to
corporations and government agencies across a number of industries.
||Whynde Kuehn is Principal at S2E Consulting Inc., a consulting firm
accelerating successful business transformations. She is a long-time
business architecture practitioner, Business Architecture Practice leader,
and played a key role in the largest business architecture-led
transformation in the world. She has developed and taught comprehensive,
large-scale business architecture training programs for clients. Ms. Kuehn
is a Co-Founder, Board Member and Editorial Board Member of the Business
She has also founded Metanoia Global Inc. which helps
social entrepreneurs to start, scale and sustain successful businesses.
About Business Architecture Associates
Mr. Ulrich and Ms. Kuehn recently established Business Architecture
Associates, Inc. as a vehicle for delivering a comprehensive business
architecture training curriculum to organizations seeking to build a robust
business architecture practice. Specializing in in-house training and
knowledge transfer, Business Architecture Associates, Inc. enables
businesses to establish a sustainable business architecture practice. For
more information, go to