OMG's Dr. Richard Soley to Give Presentations at
IBM IMPACT 2010 Highlighting Business-IT Integration Issues

Needham, MA, USA - May 3, 2010 - OMG's™ Chairman and CEO, Richard Mark Soley, Ph.D., will be participating in two sessions at the IBM IMPACT 2010 event, May 2-7, in Las Vegas, NV. The two sessions are targeted at executives charged with harvesting savings and trapped value in their business operations, and with advancing business-IT integration. The two sessions are "The Business Ecology® Initiative: Delivering Optimization for Innovation" and "BPM/SOA Consortium™ Speaks: Implementing BPM."

"As the world economy emerges from a painful recession, organizations are confronted with the challenge of retaining bottom-line diligence, while pursuing market sustaining and gaining innovation. For many organizations, the answer lies in harvesting savings and trapped value from existing processes, resources and capabilities. To accomplish this, organizations are turning to Business Ecology," said Richard Mark Soley, Ph.D., chairman and CEO, OMG. "An important enabler of Business Ecology is the use of technology beyond automation. Business Ecology practitioners employ technology to identify, measure, model and drive business change. Our 'Delivering Optimization for Innovation' session at IMPACT will highlight the benefits of Business Ecology."

"As a sponsor of the OMG Business Ecology Initiative, IBM sees value in supporting their mission of Optimization for Innovation. Having Richard and Mel talk about the need for a focus on Business Ecology will provide insight to attendees," said Fillmore Bowen, IBM AIM Marketing Manager.

Presentation Overviews

The Business Ecology Initiative: Delivering Optimization for Innovation with Richard Mark Soley, Ph.D. OMG, and Mel Greer, Lockheed Martin

Business Process Management. Service Oriented Architecture. The list of new ideas, the march of hype, never seems to stop. There's a common theme, though, especially in tough economic times: delivering faster, better, cheaper products and services across your value or supply chain, to your customers and suppliers, both inside and outside your enterprise. In fact, all of these things come down to the same idea: optimizing the organization (BPM for measuring and optimizing processes; SOA for governing and optimizing the enterprise architecture. And why do we optimize the organization? It's not just about saving money, it's also about finding and rapidly taking advantage of opportunities for innovation. In this session, the Chairman of the Business Ecology Initiative will give an overview of the initiative, and a practitioner will present how Business Ecology has driven his organization to take advantage of innovative opportunities recognized through the process of innovation.

BPM/SOA Consortium Speaks: Implementing BPM with Richard Mark Soley, Ph.D. OMG, and Steve Lang, Ford, Farrukh Humayun, National City, Paul Tazbaz, Wells Fargo, Jerry Hermes, Navy Federal Credit Union

Business Process Management and Business Process Modeling (both BPM) have been around for a while now, with positive impact on many organizations. One of the recent confusions about BPM implementations has been the hype around Service Oriented Architecture (SOA). The BPM/SOA Consortium, a part of the Business Ecology Initiative, has been focusing on dispelling that confusion and helping enterprises deliver optimization for innovation through well-governed Service Oriented Architectures that take advantage of business processes that have been captured, measured and delivered with Business Process Management. In this panel, BPM/SOA Consortium members, practitioners all, will talk about their adoption of the BPM approach with some focus on SOA, how they made the jump, how they convinced their management's, and how they managed to turn in measurable, positive ROI for their organizations.

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About OMG
OMG™ is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG's modeling standards, including the Unified Modeling Language™ (UML®) and Model Driven Architecture® (MDA®), enable powerful visual design, execution and maintenance of software and other processes, including IT and Systems Modeling, and Business Process. OMG's middleware standards and profiles are based on the Common Object Request Broker Architecture (CORBA®) and support a wide variety of industries. For more information, visit www.omg.org. 

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Edited by Stephanie