Contact: Stephanie Covert OMG +1-843-737 0637 pr@omg.org

Save the Date: Business Ecology Initiative Presents Optimization for Innovation 2010: Reset
December 6 - 8, 2010, Santa Clara, Calif., USA

Needham, MA, USA - July 23, 2010 - OMG's™ Business Ecology® Initiative (BEI) today announced that the "Optimization for Innovation 2010: Reset; Joint Business & Technology Actions for the New Normal" conference will take place December 6-8, 2010 in Santa Clara, Calif., USA. For more information on the conference, visit http://www.business-ecology.org/pr.

As the world economy emerges from a painful recession, organizations are confronted with the challenge of retaining bottom-line diligence, while pursuing market sustaining and gaining innovation, in an environment riddled with uncertainty, increased regulation, consumer reluctance and tighter credit. This is the "new normal." To execute in the "new normal," organizations are seeking new ideas and techniques to optimize business operations and foster business innovation.

At the inaugural Optimization for Innovation conference, executives, senior-level practitioners, experts and thought leaders will share real-world experiences and pragmatic 90-day action items to harvest savings and trapped value from existing processes, resources and capabilities. The conference will consist of a combination of invited guest speakers, keynotes, case studies, presentations and tutorials. A call for participation will be issued shortly.

By attending this conference, direct reports and senior staff of the COO, CFO and CIO will learn:

• How leading organizations are optimizing for innovation
• Business Optimization Techniques and Practices
• Business & Technology Partnership Models
• Business Performance Analysis and Measurement Practices
• Business Risk Identification & Mitigation in a Connected World
• Business-Technology Enablers

Conference Information
Exhibit space is available; for more information contact Mike Narducci at marketing@omg.org or +1-781-444 0404. Sponsorship opportunities are available; contact Ken Berk at ken.berk@omg.org or +1-781-444 0404. General conference information is available at http://www.business-ecology.org/pr.

About the Business Ecology Initiative
The Business Ecology® Initiative provides education, advocacy and member programs to enable organizations to achieve Business Ecology success, employ Actionable Architecture™, and carve a path to business-IT integration. Associated with BEI are Communities of Practice (CoP) for several Business Ecology enablers, including BPM/SOA, CyberSecurity, Event Processing and Green CIO. The CoPs are advocacy groups comprised of practitioners, service providers and technology vendors, dedicated to promoting the business value, and enabling the successful adoption, of specific, key business-technology strategies, by the Global 1000, major government agencies and mid-market businesses.

Organizations interested in the BEI or in joining a Community of Practice should visit the website, http://www.business-ecology.org or email info@omg.org for more information.

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About OMG
OMG™ is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit www.omg.org. 

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Edited by Stephanie