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Contact:
Stephanie Covert
OMG
+1-843-737 0637
pr@omg.org 
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Call for Participation: Business Ecology Initiative Presents Optimization for Innovation 2010: Reset
December 6 - 8, 2010, Santa Clara, Calif., USA

Needham, MA, USA - July 27, 2010 - OMG's™ Business Ecology® Initiative (BEI) today announced a Call for Participation for the "Optimization for Innovation 2010: Reset; Joint Business & Technology Actions for the New Normal" conference. The conference will take place December 6-8, 2010 in Santa Clara, Calif., USA. For more information on the conference and Call for Participation, visit http://www.business-ecology.org/pr.

At the inaugural Optimization for Innovation conference, executives, senior-level practitioners, experts and thought leaders will share real-world experiences and pragmatic 90-day action items to harvest savings and trapped value from existing processes, resources and capabilities. The conference will consist of a combination of invited guest speakers, keynotes, case studies, presentations and tutorials.

Call for Participation
The Program Committee is seeking proposals for presentations including (but not limited to) the following topics.

Program Topics

  • Optimization for Innovation Success Stories
  • Business-Technology Reset: Optimization for Innovation
  • Governance Models for the New Normal
  • Business Analytics as Optimization Foundation
  • New Normal Linchpins: Business-Tech Savvy Professionals
  • Business-IT Alignment is a Dead-End
  • Business Optimization Techniques

Tutorials Topics

  • Instituting a Business Performance Measurement Framework
  • Cyber Risk Analysis: Assessment, Policy, & Economics
  • Business Process Modeling and Business Instrumentation
  • Lean / Six Sigma in the New Normal

Presentations and tutorials proposed should be geared toward an audience comprising direct reports and senior staff of the COO, CFO and CIO. The submission deadline is August 13, 2010. Please note, submissions that are direct pitches for product or services will not be considered. Submissions should be prepared in English, containing the following information:

  • Presenter name, title and affiliation
  • Presenter Bio
  • Session Title
  • 2 - 3 paragraph description of proposed session
  • 3 - 5 bullets on what attendees will learn
  • Target audience characteristics: role, skill and industry

Submit abstracts as described above to Program Chair Brenda M. Michelson via e-mail at brenda@elementallinks.com.

Conference Information
Exhibit space is available; for more information contact Mike Narducci at marketing@omg.org or +1-781-444 0404. Sponsorship opportunities are available; contact Ken Berk at ken.berk@omg.org or +1-781-444 0404. General conference information is available at http://www.business-ecology.org/pr.

About the Business Ecology Initiative
The Business Ecology® Initiative provides education, advocacy and member programs to enable organizations to achieve Business Ecology success, employ Actionable Architecture™, and carve a path to business-IT integration. Associated with BEI are Communities of Practice (CoP) for several Business Ecology enablers, including BPM/SOA, CyberSecurity, Event Processing and Green CIO. The CoPs are advocacy groups comprised of practitioners, service providers and technology vendors, dedicated to promoting the business value, and enabling the successful adoption, of specific, key business-technology strategies, by the Global 1000, major government agencies and mid-market businesses.

Organizations interested in the BEI or in joining a Community of Practice should visit the website, http://www.business-ecology.org or email info@omg.org for more information.

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About OMG
OMG™ is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit www.omg.org

Note to editors: For a listing of all OMG trademarks, visit http://www.omg.org/legal/tm_list.htm.

Edited by Stephanie

 
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