Contact: Stephanie Covert OMG +1-843-737 0637 pr@omg.org

Peter Fingar to Keynote Business Ecology Initiative Conference
"Optimization for Innovation: Reset"
March 22, 2011, Arlington, VA

Needham, MA, USA - December 20, 2010 - OMG's® Business Ecology® Initiative (BEI) today announced that Peter Fingar, Author and Business-Technology Advisor, will keynote the "Optimization for Innovation: Reset; Joint Business & Technology Actions for the New Normal" conference. The one-day conference will take place March 22, 2011 in Arlington, VA, USA. For more information on the conference visit http://www.business-ecology.org/pr.

At the inaugural Optimization for Innovation conference, executives, senior-level practitioners, experts and thought leaders will share real-world experiences and pragmatic 90-day action items to harvest savings and trapped value from existing processes, resources and capabilities.

Keynote Presentation
Peter Fingar, Author and Business-Technology Advisor on "Business Innovation in the Cloud"

In this keynote, Peter, author of the books "Dot Cloud" and "Enterprise Cloud Computing," takes us on a fascinating journey to explore what the Cloud portends for business. In the past, IT was about productivity; now in the Cloud it's about collaboration, a shared information base, and collective intelligence. The "wow" isn't about on-demand IT, it's about on-demand business innovation. Buckle up and get ready to win in this brave new world. You don't want to miss Peter's fast-paced and insightful talk.

Presentations Include:

"Achieving Superior Performance by Converging Business and Technology," presented by Faisal Hoque, Founder and Chief Executive Officer, BTM Corporation

"Capability Based Business Architecture (CBBA) Seminar," presented by Aleks Buterman, SenseAgility

"Healthcare Innovation and Electronic Health Records - The Journey at VITAS," presented by Christopher Rieder, SVP & CIO, VITAS Innovative Hospice Care

"Avoid Process Data Headaches: Align Business Process and Data Governance Initiatives," presented by Clay Richardson, Principal Analyst, Forrester Research, Inc.

Conference Information
For full session details plus general information about the conference, visit http://www.business-ecology.org/pr. Exhibit space is available; for more information contact Mike Narducci at marketing@omg.org or +1-781-444 0404. Sponsorship opportunities are available; contact Ken Berk at ken.berk@omg.org or +1-781-444 0404.

About the Business Ecology Initiative
The Business Ecology® Initiative provides education, advocacy and member programs to enable organizations to achieve Business Ecology success, employ Actionable Architecture™, and carve a path to business-IT integration. Associated with BEI are Communities of Practice (CoP) for several Business Ecology enablers, including BPM/SOA, CyberSecurity, Event Processing and Green CIO. The CoPs are advocacy groups comprised of practitioners, service providers and technology vendors, dedicated to promoting the business value, and enabling the successful adoption, of specific, key business-technology strategies, by the Global 1000, major government agencies and mid-market businesses.

Organizations interested in the BEI or in joining a Community of Practice should visit the website, http://www.business-ecology.org or email info@omg.org for more information.

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About OMG
OMG® is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit www.omg.org. 

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Edited by Stephanie