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Stephanie Covert
+1-843-737 0637 
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Abbie Lundberg Joins the Business Ecology Initiative as Executive Director

Needham, MA, USA - January 11, 2011 - OMG's® Business Ecology® Initiative (BEI) today announced that Abbie Lundberg, president of Lundberg Media and former editor in chief of CIO magazine, will be leading the BEI as executive director. For more information on the BEI visit

As executive director, Ms. Lundberg will direct activities and promote adoption of the Business Ecology Initiative. This will include refining the BEI concept and its practice areas, establishing relationships with like-minded business technology leaders to advance the organization's goals and creating content around the experiences and insights of members as they put the Business Ecology precepts into practice.

"Business ecology is all about creating a new model for technology-enabled business - one that eliminates waste while creating a more flexible, resilient and responsive business operating model," said Lundberg. "I am excited to be leading this important initiative, working with the terrific team at OMG and its members."

"We are delighted to welcome Abbie on board the BEI. Her leadership role at CIO and her years as a business technology analyst give her the domain expertise and experience to bring the BEI message to a much broader audience," said William Hoffman, president and COO, OMG.

BEI members and guests will have the opportunity to meet Abbie in person at the inaugural BEI conference: "Optimization for Innovation: Joint Business & Technology Actions for the New Normal." The one-day conference will take place March 22, 2011, in Arlington, VA, USA. For information and to register to attend, visit

About Abbie Lundberg
In addition to her role as executive director of the Business Ecology Initiative, Ms. Lundberg is the president of Lundberg Media LLC, a communications consulting and services firm. Lundberg Media helps business leaders and their teams translate complex issues into focused messages to speed buy in, decision making and action - both inside and outside their organizations.

Prior to founding Lundberg Media, Abbie led the award-winning CIO editorial team as editor in chief from 1995 through 2008. Under her stewardship, CIO received over 230 editorial awards and became the leading source of trusted information for chief information officers and all executives interested in the use of information technology for business value and competitive advantage.

A business technology analyst, advisor and professional speaker, Abbie has 23 years experience reporting and commenting on the use of technology in business. She appears frequently as a speaker and moderator at key industry events. For more information, visit Abbie's website,

About the Business Ecology Initiative
The Business Ecology® Initiative provides education, advocacy and member programs to enable organizations to achieve Business Ecology success, employ Actionable Architecture™, and carve a path to business-IT integration. Associated with BEI are Communities of Practice (CoP) for several Business Ecology enablers, including BPM/SOA, CyberSecurity, Event Processing and Green CIO. The CoPs are advocacy groups comprised of practitioners, service providers and technology vendors, dedicated to promoting the business value, and enabling the successful adoption, of specific, key business-technology strategies, by the Global 1000, major government agencies and mid-market businesses.

Organizations interested in the BEI or in joining a Community of Practice should visit the website, or email for more information.


About OMG
OMG® is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit

Note to editors: For a listing of all OMG trademarks, visit All other trademarks are the property of their respective owners.

Edited by Stephanie

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