Contact:
Stephanie Covert
OMG
+1-843-737 0637
pr@omg.org
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Mike Keppler, Marriott International, Added to Program of
Business Ecology Initiative Conference "Optimization
for Innovation"
March 22, 2011, Arlington, VA
Needham, MA, USA - March 4, 2011 - OMG's® Business
Ecology® Initiative (BEI) today announced that Mike Keppler,
SVP, Global Sales, Marketing and Revenue Management Systems
for Marriott International, will present "Creating
Sustainable Innovation through Business Ecology at Marriott
International," at the "Optimization for
Innovation: Business Technology Reset for the New
Normal" conference. The one-day conference will take
place March 22, 2011 in Arlington, VA, USA. For more
information on the conference visit http://www.business-ecology.org/pr.
The inaugural Optimization for Innovation conference will
feature a mix of industry experts and practitioners from
such leading organizations as Pfizer, the U.S. Patent &
Trademark Office, VITAS Innovative Hospice Care and
Forrester Research. Participants will be exposed to new
ideas and take away action plans to start making positive
change in their own organizations right away.
Marriott's Keppler will talk about how Marriott launched
two strategic products - its new Autograph brand and the
Ritz Carlton Rewards program - in parallel in less than 12
months. Building on top of a powerful core of existing
integrated business processes, organizational structures and
systems, Marriott was able to quickly deliver benefits to
both its top and bottom line with these new capabilities.
Key to Marriott's success has been its commitment to many
business ecology precepts, in particular, the elimination of
functional and process silos; the concept of reuse - e.g.,
using SOA as a springboard to capitalize on emerging mobile
platforms; real-time intelligence; and business technology
convergence. In this session, Keppler will describe
Marriott's approach and the company's impressive results.
Additional Presentations Include:
Keynote: "Business Innovation in the
Cloud," by Peter Fingar, Author and
Business-Technology Advisor
"How Capabilities Assessment Can Increase
Effectiveness and Minimize Risk," presented by
Aleks Buterman, SenseAgility
"Business Architecture: A New Foundation for
Business Transformation," a panel discussion led by
William Ulrich, Consultant, Strategic business / IT
transformation planning
"Connect the Docs: Innovation and Integration in
a Healthcare Ecosystem," presented by Christopher
Rieder, SVP & CIO, VITAS Innovative Hospice Care
"Avoid Process Data Headaches: Align Business
Process and Data Governance Initiatives," presented
by Clay Richardson, Principal Analyst, Forrester Research,
Inc.
Conference Information
For full session details plus general information about
the conference, visit http://www.business-ecology.org/pr.
Exhibit space is available; for more information contact
Mike Narducci at marketing@omg.org
or +1-781-444 0404. Sponsorship opportunities are available;
contact Ken Berk at ken.berk@omg.org
or +1-781-444 0404.
About the Business Ecology Initiative
The Business Ecology® Initiative (BEI) is a non-profit,
member-led organization committed to breaking down silos and
promoting effective, adaptive, sustainable and secure
practices both within organizations and among them. BEI
provides thought leadership, education and advocacy for
Business Ecology practices and a platform for the
development and sharing of case studies and practices among
business and technology leaders. Organizations that pursue
Business Ecology optimize business operations and foster
innovation through business-technology convergence, better
decision making, business process excellence, removal of
waste from business practices and technology portfolios,
holistic risk management, and real-time insight.
For more information or to join the BEI, visit http://www.business-ecology.org
or email info@omg.org.
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About OMG
OMG® is an international, open membership, not-for-profit
computer industry standards consortium. OMG Task Forces
develop enterprise integration standards for a wide range of
technologies and an even wider range of industries. OMG’s
modeling standards enable powerful visual design, execution
and maintenance of software and other processes. For more
information, visit www.omg.org.
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Edited by Stephanie
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