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Stephanie Covert
+1-843-737 0637 
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Author, Corporate Strategist Chris Potts to Conduct Workshop, 
"Enterprise Architecture in the Era of Consumer Technology," 
at the Business Ecology Initiative's Fall Meeting
September 21, 2011, Kissimmee, FL USA

Needham, MA, USA - June 21, 2011 - The Business Ecology® Initiative (BEI) today announced that Chris Potts, corporate strategist and author of FruITion and RecrEAtion, will conduct a half-day workshop on "Enterprise Architecture in the Era of Consumer Technology" on September 21, 2011, at the Gaylord Palms Resort & Convention Center in Kissimmee, FL. He will also present a webinar on the topic as part of the BEI webinar series on June 28. For more information on the workshop and webinar visit

"We are excited that Chris can join us to lead this workshop," said Abbie Lundberg, executive director of the Business Ecology Initiative. "Chris's work is important and thought-provoking, and he has a proven track record of helping business leaders, IT leaders and enterprise architects think differently about the way businesses should be designed in an information-based, consumer-led economy."

The combination of consumerized technology and virtual business models demands a next-generation approach to business design, Potts will argue. It means starting with the ecology of the markets in which your business appears, and understanding the contributions it will make and how to make them. It means planning, executing and exploiting the most efficient portfolio of investments that change your business to deliver more value.

This interactive workshop explores the implications of an ecology approach to business design. What are the imperatives for business leaders, IT leaders and enterprise architects as they invest in change? And how can the people responsible for business design most effectively communicate with and influence other key stakeholders?

Bio: Chris is a hands-on corporate strategist; a mentor to CIOs, executives and enterprise architects; and an award-winning speaker and writer. He specializes in strategies for investing in change and exploiting information technologies. Called "the world's leading thinker on IT investments," he works with people around the world in a diverse range of industries, cultures and corporate strategies. Chris is the author of two books: FruITion: Creating The Ultimate Corporate Strategy For Information Technology, and RecrEAtion: Realizing The Extraordinary Contribution Of Your Enterprise Architects.

Chris's columns for CIO Magazine have been syndicated around the world. He contributed a chapter to the recent book "State of the eUnion: Government 2.0 and Onwards". In it, Chris explores how to energize the public into maximizing the value of investments in government-led change. In 2008 he was presented with an honour award in Europe, the previous recipient of which was Niklas Zennström, co-founder of Skype. He is a judge for 'CIO of the Year' Awards in the US and the Middle East.

The Business Ecology Initiative is sponsored by IBM.

For workshop registration information, visit .


About the Business Ecology Initiative
Business Ecology® is a management imperative to make business more responsive, effective, sustainable and secure in a complex, networked world. Organizations that pursue Business Ecology optimize business operations and foster innovation through business-technology convergence, better decision making, business process excellence, removal of waste from business practices and technology portfolios, holistic risk management, and real-time insight and action.

The Business Ecology Initiative (BEI) is a non-profit, member-led organization committed to breaking down silos and promoting Business Ecology practices both within organizations and among them. It provides thought leadership, education, advocacy and a platform for the development and sharing of case studies and practices among business and technology leaders.

For more information or to join the BEI, visit or email The BEI is managed by OMG®.

Note to editors: For a listing of all OMG trademarks, visit All other trademarks are the property of their respective owners.

Edited by Stephanie

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