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Stephanie Covert
+1-781-343 1616

Business Architecture: Taking it to the Next Level;
A One-day Event Presented by OMG and Business Architecture Guild
March 21, 2012, Reston VA

Needham, MA – December 27, 2011 – OMG®‘s Business Architecture Special Interest Group and the Business Architecture Guild present “Business Architecture: Taking it to the Next Level,” a one-day special event on March 21, 2012 in Reston, VA. Information and registration information may be found at

Event Overview
This one-day only event, cosponsored by OMG’s Business Architecture Special Interest Group (BASIG) and the Business Architecture Guild, will bring together practitioners and industry leaders to discuss business architecture best practices and deployment strategies. Over the past year, business architecture has moved from being an interesting concept into the mainstream of businesses around the world. The conversation has shifted. It is no longer a matter of questioning the value of business architecture. Rather, more and more executives are seeking ways in which to capitalize on this rapidly evolving discipline.

According to William Ulrich, BASIG co-chair and Business Architecture Guild co-founder, “Collaboration between OMG and the Business Architecture Guild ensures that best practices influence evolving industry standards. This event is another milestone in the expansion and formalization of the Business Architecture community.”

Business Architecture: Taking it to the Next Level will feature business practitioners from industry and government to share stories about how business architecture helped their organizations. Panel sessions will allow attendees to have focused discussions with practitioners and practice leaders, going beyond the superficial and focusing on solution oriented approaches and practices. Come and join us as we take business architecture to the next level. Highlights include:

  • A Capability-Based Approach to Strategic Transformational Initiatives, by Diana Krohn, United Airlines
  • Achieving Business/IT Alignment, by Tammy Leurquin, Thrivent Financial
  • Healthcare Transformation with Business Architecture, by Steve Dean, Blue Cross / Blue Shield of North Carolina
  • Practitioners’ Panel: Bringing Business Architecture to Life
  • Business Architecture in Government Panel, with Russ Jackson, Export Development Canada, and Dan Vavonese and Paula Mihalek, US Patent & Trademark Office
  • Role of Business Architecture in Mergers and Acquisitions, by Deb Boykin, Pfizer, Inc.
  • Improving Customer Experience through Business Architecture, by Julie Decker, State Farm
  • Business Architecture in the Insurance Industry, by Steve McKenna, USAA
  • BASIG & BA Guild Update: Body of Knowledge & Standards Panel Update, moderated by Dr. Brian Cameron, PhD, Penn State University, President of FEAPO

In addition, attendees are invited to join us at an evening reception following the event. Many of the presentation and panel participants from the day will be in attendance. Anyone registered for the OMG Technical Meeting may attend the event at no additional cost. Special event pricing and registration is also available.

About Business Architecture Guild
The primary purpose of the Business Architecture Guild is to promote best practices and expand the knowledgebase of the Business Architecture discipline. The Guild is a not for profit international membership organization for practionners and others interested in the developing field of business architecture. The Guild is creating a living, evolving Business Architecture Body of Knowledge Handbook that incorporates feedback from its member community. For more information, visit 

About OMG
OMG® is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. For more information, visit The Business Architecture Special Interest Group of OMG promotes industry consensus and develops a set of standards to support the concept of building, evolving and aligning business blueprints. For more information, visit

Note to editors: For a listing of all OMG trademarks, visit All other trademarks are the property of their respective owners.

Edited by Stephanie

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