Business Architecture Master Series
MASTER SERIES:June 18 - 19, 2019
TIME: 8:30 am - 5:15 pm
PLACE: Park Inn Amsterdam City West, Amsterdam, Netherlands hotel info here
PRIMER:June 17- Free for first 50 Master Series Registrants. More info here, (Registration Required)
WORKSHOP:June 20, 2019 9:00 am - 5:00 pm - US$ 100 add-on. (Registration Required)
BUSINESS ARCHITECTURE MASTER SERIES: MAKING IT REAL!
From inception, business architecture was never intended to be a standalone discipline. As a result, organizations are increasingly using business architecture as a way to ground and align a variety of business and IT disciplines, ensuring that these disciplines collectively work towards a common set of goals. The Business Architecture Master Series will inform attendees of business architecture’s use and further potential as the primary enabler of interdisciplinary business value realization. The first Master Series focuses on four high profile topics: strategy realization, customer experience enablement, agile execution and enterprise architecture alignment. Each session will explore the current state of the practice along with future advancements for each discipline. The Master Series opens a new window into business architecture and represents the next logical step in this rapidly expanding discipline.
|time||DAY ONE TOPICS|
|8:30am - 9:00am||
Welcome to the Business Architecture Master Series: Pushing the Boundaries
The Business Architecture Master Series will push the boundaries of usage scenarios, seeking to increase the value of business architecture for an ever-expanding group of business architecture professionals. The welcome address will overview the current state of interdisciplinary alignment and introduce the four Master Series topics. The session will also set the stage for the remaining sessions and discuss how key learnings will evolve when the Master Series comes to a close.
|9:00am - noon||Business Architecture: Driving Strategy Realization
The ability to optimize strategic formulation through realization is a key strength of business architecture. This session will overview the current state of business architecture’s role in strategy realization based on a commonly used framework and experiences in the field. Open discussions will explore how to further align business architecture’s role across the strategy realization path as a way to fully maximize and optimize an organization’s ability to deliver end-to-end business value. Also included will be a discussion of how design thinking applies throughout the strategy realization path.
Topic: The Role of Business Architecture in Strategy Execution
Speaker: Whynde Kuehn
Business architecture’s critical role in bridging strategy and execution is becoming increasingly recognized within organizations as well as the business and academic communities. This session will overview the industry framework for strategy realization and how business architecture enables it from end-to-end and integrates with other disciplines. It will also include a discussion on the practicalities of how organizations are introducing business architecture into strategy execution and making it work.
Topic: Digital Transformation Retail Case Study
Speaker: Mike Rosen
So, your executive leadership team has bought into a transformation strategy from some high-priced management consultants. Now, you’re tasked with making sense of it all, mapping it to architecture, and planning initiatives to carry it out. This session presents a case study of doing exactly that with the digital transformation of a retail organization.
Topic: Realizing a Vision of the Cognitive Enterprise via Business Architecture
Speaker: William Ulrich
A “cognitive enterprise” is an organization that learns and adapts on a highly scalable, evolutionary basis by leveraging an integrated business knowledgebase, coupled with cognitive computing technologies. This session outlines a long-term vision for the cognitive enterprise and how organizations can leverage business architecture to achieve such a vision. The session shares a vision of what a cognitive enterprise would look like through various examples, discusses the role of business architecture in achieving this vision, and outlines a roadmap to becoming a cognitive enterprise.
Strategy Execution Panel Discussion
Participants: Whynde Kuehn, Mike Rosen, William Ulrich
The panel discussion will open up discussion to the audience to discuss the session topics presented and other ways to optimize and improve the effectiveness of strategy execution.
|noon - 1:00pm||Lunch|
|1:00pm - 4:30pm||
Business Architecture: Enabling the Customer Experience
Reinventing Customer Experience using Business Architecture – An ABN AMRO Use Case
Bio: Coen de Bruijn is Head of Business Architecture at ABN AMRO. Together with his team he enables strategic management to take well informed and data driven decisions using a capability led approach and future state architectures. Before this role he was Head of Enterprise Information Management and Head of Compliance Business Development. He started his career in the area of Data Analytics as consultant and trainer.
|4:30pm - 5:00 pm||
|TIME||DAY TWO TOPICS|
|8:30am - 9:00am||
|9:00 am - noon||Business Architecture & Agile Execution
Improving business agility requires agile strategy execution, a topic that covers much more than the application of agile analysis and software deployment techniques. Business architecture and business agility have a natural affinity as business architecture delivers transparency to expedite and optimize continuous planning of strategy realization, including solution definition and deployment efforts. This session will discuss an overall perspective on agile strategy execution including initiative planning, deployment practices, points of alignment, and current practices.
|noon - 1:30pm||Lunch|
|1:30pm - 4:30pm||
Business Architecture & Enterprise Architecture Alignment
Business architecture has been defined in varying degrees as part of the enterprise architecture (EA) discipline or in parallel to, but aligned with, the EA discipline. Regardless of how you prefer to define it, both architectures have to work together to efficiently and effectively achieve enterprise strategic outcomes. This session discusses how organizations can and have leveraged business architecture to inform the IT aspects of EA and enable business-driven, IT architecture transformation in practice, and how IT architecture has helped to inform digital transformation of the business.
|4:30pm - 5:15pm||Closing Address: How Do We Engage to Move the Ideas Forward
The closing session discusses next steps and ideas for industry working groups, including within the Business Architecture Guild® and in affiliation with other industry associations. The session will also preview the day-3, hands-on workshop.
For those newer to the discipline, consider attending the Business Architecture Primer being offered on Monday afternoon, June 17, prior to the Summit. The Primer is free to Summit attendees. Registration required.
add-on Day-3: Workshop
Creating a scenario-sPECIFIC SET OF bUSINESS aRCHITECTURE mAPPINGS
Add-on Workshop - June 20, 2019 from 9:00 am to 5:00 pm
Many organizations struggle with articulating and maturing a business architecture. This hands-on workshop will run attendees through a series of rapid working sessions to give participants a taste of what it takes to move a business architecture from startup to maturity and use. Topics focus on 3 core business architecture domains value streams, capabilities, and information concepts. Attendees will gain an appreciation for what it takes to articulate basic business architecture domains. Topics for each mapping exercise will be provided onsite, with related business focal points being applied for each mapping category. This workshop provides value to the experienced and the inexperienced practitioner, with all work being framed by formal principles as defined by the Business Architecture Guild®.
Value Stream Mapping: This first session will provide attendees with a rapid overview and practical experience in articulating value streams based on formal mapping principles.
Capability Mapping: This session will provide attendees with a rapid overview and practical experience in articulating capabilities, starting with object definition and moving through decomposition. A limited capability / value stream cross-mapping exercise will be included in this session.
Information Mapping: Based on the capability mapping work, teams will define a set of information concepts and then be asked to cross-map information concepts to capabilities.
Wrap-up Discussion: Each team will be asked to present its findings and receive feedback from attendees and mentors.
Certified Business Architects (CBA)® will receive CEU credits for this entire event!
About Business Architecture Guild® The primary purpose of the Business Architecture Guild® (Guild) is "to promote best practices and expand the knowledgebase of the business architecture discipline." The Guild is an international, not-for-profit, member-based organization that provides valuable resources to business architecture practitioners and others interested in the field. The Guild is the source of "A Guide to the Business Architecture Body of Knowledge® (BIZBOK® Guide)", produced by members of the Business Architecture Guild.
For more information, visit www.businessarchitectureguild.org.