Location-based Technology & Analytics in Retail
DATE: Tuesday, June 19, 2018
TIME: 1:00 pm - 6:00 pm
PLACE: Hyatt Regency Boston Harbor Hotel, Boston, MA, USA (Hotel Information)
COST: Complimentary (Optional $350 to attend Wednesday & Thursday OMG Retail Task Force Meetings)
TWO REGISTRATION OPTIONS: Tuesday afternoon only OR Tuesday-Thursday to include the OMG Retail Task Force MeetingsTUESDAY ONLY REGISTRATION 3-DAY REGISTRATION
Connecting Customers with Products
Location-based technology and analytics is an exciting area of innovation for the retail industry. Being able to link the customer location information with ecommerce and mobile interactions can help retailers make merchandising decisions in addition to site selection and store planning. What are the pitfalls and promises for this strategy and how can retail and other consumer-driven industries leverage it?
Learn how to get started with location technology and location-based analytics, the synergies with other industries, and resources available to you now.
The half-day program will highlight:
- What is Location?
- Analyst Session: Rewards and Risks of Location-based Analytics for Retail
- Parking Data Standards and the Journey
- Retail Use Case: Finding Value in Location Technology and Analytics
- The Future of Location Technology and Analytics
- Panel Discussion with Q & A
|13:00-13:10||Welcome & Introduction
Karen Shunk, Director, Technology Programs, Object Management Group
Analyst Session: The Rewards and Risks of Location Analytics in Retail
Retailers now have the opportunity to connect customer behavior in the store with their digital path to purchase. What are the challenges and the opportunities, and how can they identify and avoid the risks? This session is an overview of the current state of Location technology in retail and a peek at the future.
What is Location? Context and Possibilities for Retail
What standards does the Open Geospatial Consortium (OGC) develop and how do they relate to retail and other domains? This discussion of absolute vs. relative location will help you understand how location analysis can help you with macro decisions such as site selection for facilities such as stores and distribution centers, as well as micro targeting for how to organize an assortment.
|14:20-14:35||Afternoon Refreshment Break|
Parking Data Standards and the Journey
These are exciting times in the Parking industry — new services and technologies are intersecting to create value-added conveniences for customers and business owners while maximizing use of available parking and transportation infrastructure. Data is critical to enabling the adoption and effective execution of car sharing, ride sharing, prepaid parking, dynamic pricing, remote management of facilities, and improved reporting. For the past year, the International Parking Institute and its members have been working on standards for data sharing and to enable them to focus resources on innovating new services and operations and revealing new opportunities with domains such as Smart Cities and Retail.
Retail Use Case: Finding Value in Location Technology and Analytics
Retailers looking to leverage the broad range of opportunities in location technology and analytics must start with infrastructure: what types of sensors do they need? Do they have an analytics platform with the horsepower to handle the number crunching, and the vision to develop use cases for adoption? And how can they balance insights with privacy? Hear what another retailer did to get started and the value they have found in this technology strategy.
The Future of Location Technology and Analytics
What are the hardware and software requirements for making use of location analytics? What standards and resources are out there now, and where is it headed? Hear about the relative advantages of sensors such as beacons, RFID tags, and computer vision, and how location is moving into distributed ledger technology such as Blockchain.
|16:35-17:05||Panel Discussion and Q&A|
|17:05-18:00||Closing Reception - with drinks, snacks and great networking opportunities|