Business Architecture Innovation Summit.  June 6-8, 2017; Radisson Blue Royal Hotel, Brussels, Belgium

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Sponsored by the Business Architecture Guild and the OMG Business Architecture Special Interest Group (BASIG)

Business Architecture Innovation Summit – Day One
Tuesday, June 6, 2017

8:30 am - 8:45 am Introduction and Welcome
Dr. Richard Mark Soley, CEO, OMG
Chairman and Chief Executive Officer of OMG, Executive Director of the Cloud Standards Customer Council, and Executive Director of the Industrial Internet Consortium, Dr. Soley also serves on numerous industrial, technical and academic conference program committees, and speaks all over the world on issues relevant to standards, the adoption of new technology and creating successful companies.
8:45 am - 9:15 am Business Architecture 2017: Where We Are / Where We Are Headed
Co-Chair: William Ulrich, President, TSG, Inc., President, Business Architecture Guild
Co-Chair: Whynde Kuehn, Principal, S2E Consulting Inc., Director, Business Architecture Guild
Abstract: This opening address will update attendees on the current state of business architecture and discuss where things are headed from here. This includes updates on reference model work, worldwide expansion of business architecture, regional updates, and evolution of the discipline.

BIO: Whynde Kuehn is Principal at S2E Consulting Inc. and a long-time practitioner, educator and thought leader. Whynde is Co-Founder, Board Member and Editorial Board Chair of the Business Architecture Guild, and founder of Metanoia Global Inc., which helps social entrepreneurs to start, scale and sustain successful businesses. Whynde is also Partner in Business Architecture Associates, a Guild Accredited Training Partner™ company. She is a Certified Business Architect (CBA)®.

BIO: William Ulrich is a management consultant, mentor, author and workshop leader. He is President of TSG, Inc., President and Cofounder of the Business Architecture Guild, and Co-Chair of OMG Architecture-Driven Modernization Task Force. A leading voice in business architecture, William is bringing together disparate forces to drive the discipline to the next level. He is also Partner in Business Architecture Associates, a Guild Accredited Training Partner™ company. He is a Certified Business Architect (CBA)®.

9:15 am - 10:00 am Facilitating Business Transformation with Business Architecture
Allan Christensen, Business Architect, Nordea Life & Pension
Jesper Gønge Rasmussen , Head of Data Architecture, Nordea Life & Pension
Abstract: This case reveals how business architecture can play a significant role and have a profound impact. In many companies replacing an old legacy system with a new flexible system is an enormous undertaking where the business perspective quickly can be replaced by an all-consuming IT program. Learn how Business Architecture can help the business get back on-track and gain perspective of what is business-critical in a structured way. The case describes an attempt of a transformation from the traditional product-focused technology-driven solutions to a holistic stakeholder-focused business-driven approach. It then shows how business architecture contributed to this transformational program by providing a clear and complete view of the business issues, depicting the multi-dimensional relationships among business concepts, and identifying a holistic approach to deliver a business-driven transformation.

BIO: Allan Christensen is a Business Architect at Nordea Life & Pension in Copenhagen. He has served as a Chief Marketing Officer & Strategic and Conceptual Specialist Management of global partners with core focus in the end consumer. He specializes in business communication, stakeholder management, Strategic and analytical advisory in implementation and realization of business strategies.

BIO: Jesper Gønge Rasmussen is Head of Data Architecture at Nordea Life & Pensions. He's leading a team of Target Architecture, Information Architecture and Software Architecture Competence Center. He has been employed over 21 years in Nordea Life & Pensions and worked in all business areas of in Life Insurance

10:00 am - 10:30 am Break
10:30 am - 11:15 am Using Business Architecture to Build a Better Boeing
Steve DuPont, Associate Technical Fellow, Enterprise Architecture, Boeing
Tom Strevey, Associate Technical Fellow, Enterprise Architecture, Boeing                    
Abstract: On July 15, 1916, William Boeing founded the company that became today's Boeing, changing the world forever. The speakers discuss how Boeing is using business architecture to increase its focus on innovation, growth, and productivity in its century going forward. They conclude by providing a vision for a powerful and agile business architecture practice that enables a sustainable competitive advantage.

BIO: Steve DuPont is an Associate Technical Fellow and Enterprise Architect with The Boeing Company. Steve's mission is to advance the state of the practice of strategic business architecture at Boeing and contribute to the body of knowledge and industry standards in the business architecture discipline. Steve is a Certified Business Architect (CBA)®.

BIO: Tom Strevey has worked on defense and commercial programs across the enterprise giving him a very broad range of experience integrating diverse products and architecture. In his current role as an Associate Technical Fellow and Enterprise Business Architect, he is leading the establishment of business architecture practices and methods across The Boeing Company.

11:15 am - Noon From Strategy to Solution, Architecture in a SAFe Environment
Bart Nijs, Co-founder and Director, Kipstor, Lloyd's of London
Abstract: This customer case presents business Architecture implementation at Lloyd's of London. The discussion focuses on the building of a business architecture repository, which includes the business strategy and business initiatives linked to the corporate capability map. To support the content enrichment of the repository a consistent reference architecture has been developed which enables line-of-sight, impact and gap analysis and accurate performance and maturity assessments. Business architecture artifacts are made 'actionable' through central publishing platform and analytical dashboards.

BIO: Bart Nijs is an international professional with 10+ years of experience in the field of "architecture and modeling". Bart is also a certified Six Sigma Black Belt, and a certified TOGAF 9 Enterprise Architect.
Noon - 1:00 pm Lunch
1:00 pm - 1:45 pm Building Demand for Strategy in Non-Strategy Organizations
Nick Malik, Senior Principal Enterprise Strategy Architect, Infosys
Abstract: Some companies proceed through their fiscal planning cycle without making any attempt to describe and distribute corporate strategies. The effectiveness of business architecture, and the value proposition of many business architecture practices, is reduced when strategies are hidden (or simply never created). In these companies, leaders may argue that creating a defined corporate strategy is an "academic exercise" or is "too constraining" on the business. Nick will describe techniques and opportunities to encourage senior managers to begin the process of developing corporate strategies and sharing them with the organization. He will focus on building executive visibility, demonstrating tangible results, and on the steady progression of maturity in strategic planning as enabled by enterprise architecture and business architecture.

BIO: Although a practicing EA for over a decade, Nick Malik has recently joined the Infosys Enterprise Architecture consulting practice to offer Enterprise and Technology consulting to Infosys clients. Nick has served in a wide array of high tech roles over a span of 33 years, from lowly software developer to company CTO and everything in between. As a leader in the Enterprise Architecture community, Nick has been a leading voice for including Business Architecture in the set of methods, skills, and responsibilities of an Enterprise Architecture team. In his practice, he has successfully used the concepts and methods of business architecture to help companies achieve change.

1:45 pm - 2:30 pm  Adopting a Systems Thinking Approach for Managing Business Architecture Risks
Athanasios Gkionis, Internal Auditor, European Commission
Abstract:  Business architecture can become an enabling platform for connected governments and public administrations that can effectively solve complex social, economic and environmental problems. In that respect, managing risks throughout the business architecture life-cycle, is imperative for realizing benefits. Systems thinking provides a holistic approach for effectively managing volatility, uncertainty, complexity and ambiguity in a resource-sensitive environment.

BIO: During the past twenty years, Mr. Gkionis served across the IT demand - supply value chain, allowing him to develop core skills and competencies enabling business and IT alignment. As Internal Auditor within the DG IAS of the European Commission, so far, had the opportunity to participate or lead audits covering business process management, enterprise architecture, data, information & knowledge management, information security, IT governance, IT service management, as well portfolio, program & project management. Mr. Gkionis currently holds various professional certifications among which are Certified Information Security Auditor (CISA) by ISACA, Certified Information Systems Security Professional (CISSP) by (ISC)2, ITIL Expert, Management of Risk (M_o_R) Registered Practitioner by APMG, PRINCE2 Registered Practitioner Certificate by APMG, Managing Successful Programs (MSP) Registered Practitioner by AXELOS, and Project Management Professional (PMP) by PMI.

2:30 pm - 3:00 pm Industry Networking Break
3:00 pm - 3:45 pm Bridging Strategy to Execution through a Stakeholder's Lens
Helen McCullough, Sr. Business Architect, HCSC
Abstract: Transformational business strategy which is formed in the board room has a difficult journey to bridge the wide chasm from idea generation to IT execution. Defining the business strategy in a manner that is implementable and considers the value to the stakeholders is key to realizing the business strategy objective. Today's business issues are complex - moving the organization to the mobile economy, optimizing the global millennial workforce and customer base, and competing with the new entrants into existing industries - and getting it right the first time is imperative! Three key concepts of business architecture are explored as solutions to bridging the implementation gap and realizing the strategic objective: o Business Strategy mapping which provides a basis for organizations to adapt rapidly by identifying relationships between strategic objectives and initiatives, o Initiative mapping which is the roadmap an organization makes to meet their business objectives, and o Stakeholder mapping which identifies the role the stakeholder plays in the value proposition. To fully realize the strategic objectives requires full engagement of the Stakeholders responsible for delivery of the value proposition. Engaging the Organization's Stakeholders to embrace the strategy and initiatives requires honest communication, trust and respect. These engaged Stakeholders hold the key to a successful realization of the organization's future. Stakeholder engagement techniques are explored to fully realize the strategic objectives.

BIO: Helen T. McCullough is a speaker and strategic business architect serving technology, banking and insurance industries. She delivers transformational projects by focusing on Strategy through a stakeholders' lens. She is a speaker on Stakeholder Engagement and presented her Master's research at international Business Ethics and PMI conferences. She holds a US Copyright on the 'Process to Ethical Action', accredited by the Illinois Bar Association. She holds a BS is Mathematics and Computer Science from University of Illinois Chicago, an MBA in Finance from DePaul University, and MS in Organizational Leadership and Ethics from St. Edwards University..

3:45 pm - 4:30 pm The Use and Abuse of Business Capability Maps
Jens Kruse, Business Architect within Enterprise Architecture, Maersk Line
Abstract: At Maersk Line we have over 3 years of experience in producing, using, selling, and evolving our business capability map, and it has provided us with many lessons in how the maps can be both used and indeed abused by stakeholders in both IT and the Business One of the more positive ways in which we have used our capability map in the past has been as a backdrop for examining and communicating our applications portfolio, and another positive example is where we used it in some M&A planning On the more challenging side, we've had continuous issues with traction from business stakeholders to the capability map, and continue to struggle with getting this better recognized and used. More recently we've had some success with blending its use in large-scale programs This presentation at the BAG conference will describe some of our experiences and draw out lessons we've learned, which may be useful for others in how to develop, communicate, use and maintain a business capability map.

BIO: Jens Kruse works closely with extended leadership team in Maersk Line IT helping them creating blue prints and heat maps through the business capability model and engaging with the business stakeholder in anchoring the Business Architecture practice in their work. Jens also assisted in building the Business Architecture function as part of a team 5 technical and business architects in 2012.
4:30 pm - 5:15 pm Using ArchiMate 3.0 for Business Architecture
Marc Lankhorst, Managing Consultant & Chief Technology Evangelist, BiZZdesign
Abstract: Version 3.0 of the ArchiMate modeling language for enterprise architecture, an Open Group standard was released in June 2016. This new version comprises a number of concepts specifically to support business architects. With these concepts, ArchiMate models can be used in various analysis and design techniques for business architecture. In this presentation, Marc Lankhorst, who has lead the team that developed the standard, will describes these additions and improvements to ArchiMate and provide practical examples of their use for business architecture. Examples will include common techniques such as capability-based planning, value stream modeling, strategy mapping, stakeholder analysis and more.

BIO:  Marc Lankhorst is Managing Consultant and Chief Technology Evangelist at BiZZdesign. He is responsible for BiZZdesign's vision, market development, consulting and coaching on digital business design and enterprise architecture, and for spreading the word on the ArchiMate® language for enterprise architecture modeling, the Open Group standard of which he has managed the development. His expertise and interests range from enterprise and business architecture to service orientation, agile methods and digital business design. Marc has co-authored several books and numerous other publications, and is a frequent speaker at conferences and seminars. BiZZdesign is a Guild Accredited Training Partner®.
5:15 pm - 5:30 pm Day One Wrap-up & Day Two Preview
William Ulrich, President, TSG, Inc., President, Business Architecture Guild


Business Architecture Innovation Summit – Day Two
Wed. June 7, 2017


8:30 am - 8:45 am What Happens When the Summit Ends? Networking Opportunities, Getting Involved
William Ulrich, President, TSG, Inc. & Business Architecture Guild
Abstract: The Summit will end but the discussions and work will continue. This session will outline how you can extend your Summit experience beyond Reston, with a focus on joining the community of fellow business architects on collaborative teams and other endeavors.
8:45 am - 9:00 am Business Architecture Innovation Summit: Day 1 Recap / Day 2 Overview
Whynde Kuehn, Principal, S2E Consulting Inc, Director Business Architecture Guild
Abstract: This session will recap day 1 and provide an overview of day two. This is an opportunity to share feedback and look ahead.
9:00 am - 10:00 am  Industry Reference Model Panel
Moderator: Whynde Kuehn, S2E Consulting Inc., Director Business Architecture Guild
Abstract: Panelists from various Business Architecture Guild Reference Model teams will discuss their experiences establishing business architecture reference models, including capability maps, value streams and other business blueprints, where their work is to-date, unique industry perspectives for each team and how businesses can leverage these models. Focus will be on work completed for the healthcare, financial services, manufacturing and insurance industries as well as cross-industry strategic and supporting perspectives from the Common Reference Model team.
10:00 am - 10:30 am Networking Break
10:30 am - 11:15 am Using Business Capabilities to Make IT Metrics Meaningful
Speaker: Diana Krohn, Sr. Enterprise Architect, United Airlines
Abstract: While business capabilities are being used to drive strategy and application design, few organizations are integrating capabilities all the way into their ITSM and reporting processes. By integrating capabilities into these areas, United has found greater alignment with service delivery, and a better understanding of IT performance's impact on critical business capabilities. This presentation will cover the steps United has taken to provide IT reliability metrics by capability and the impact it's had on issue resolution and how it can influence our conversations.

BIO: Diana Krohn is a Principal Business Architect at United Airlines. Diana assisted in establishing the company's first business architecture team in 2008. She is responsible for capability analysis, process modeling, portfolio analysis, road mapping, business impact analysis and business analyst competency development. Prior to her current assignment, Diana held positions in industrial engineering, business analysis, and process improvement, has a B.S. in Industrial Engineering from the Milwaukee School of Engineering and was a member of the Business Architecture Guild's Advisory Board.

11:15 am - Noon Golden Thread: Understanding change by sewing together strategies, initiatives and technology
Al Cooke, Enterprise Business Architect, Financial Conduct Authority
Caroline Griffin, Business Architecture consultant at the Gavi Alliance
Abstract: This was a piece of work undertaken for a public sector client with a capital budget for IT in the hundreds of millions who wanted to understand the waterfront of change in their organization and whether their investment in that change would deliver their desired outcomes. We devised a very simple framework to map the organization's overall strategy to the active and planned initiatives within each of these areas and linked these to the technology building blocks produced by the IT architecture team. The aims of this work were to show that the right objectives and initiatives were in place to meet the strategy, the extent and impact of change across the organizations and to give a better understanding of the scope and dependencies of the initiatives underway. We also wanted to show the impact of change and gaps in delivery through linkage of strategy and actual change to the Business Capability Model. Our client, the Head of Strategy & Planning, christened this line of sight the "Golden Thread" and was highly motivated by the idea, that, by pulling on any of the top level strategy statements, he could understand the objectives and initiatives linked to them and which parts of a technology target state are being delivered. We believe this to be a useful topic as the Golden Thread approach gives a simple reusable framework that can be applied across many different industries and gives business architects a way of answering some standard strategy and change questions raised by their stakeholders.

BIO: Alistair Cooke is a Business Architect with over 15 years of experience working with large blue chip and government clients. Over 8 years of this has been in the area of business and enterprise architecture. Originally working in software development, Alistair moved into architecture when it was highlighted his people skills were better than his coding skills (must have been really bad at coding). He is a firm believer in the benefits of business architecture and is particularly interested in how it supports strategic planning and business change. He has recently taken up a role leading the business architecture team for the UK financial regulator. Al is a Certified Business Architect® (CBA)®..

BIO: Caroline Griffin is a specialist business architect and change leader with strong experience in strategy, requirements analysis and management, business aspects of Enterprise Architecture, business process design and change management. Her experience spans 20+ years. Initially trained as a teacher, she switched to management consulting, enjoying a lengthy career with PA Consulting before eventually taking the plunge to be independent. She is based in Geneva which provides a magical mix of interesting client engagements and proximity to skiing.

Noon-1:00 pm Lunch
1:00 pm - 1:45 pm

Using Capability Based Planning and Mapping to Support Agility and the Customer Experience

Coen de Bruijn, Head Business Architecture ABN AMRO Bank
Abstract: The ABN AMRO Business Capability Model (ABC Model) has been used throughout this Dutch bank to provide insight in a complex environment. The Business Architecture team, together with the Corporate Portfolio Management team, developed a way to incorporate Capability Led Planning in the Strategic Portfolio Management process (linking Capabilities to Scenario Planning and Enterprise Epics). This enabled them to create several bank-wide capability heat maps combining capacity allocation with topics like Customer Experience, Risk, Regulations and Innovation. These maps were presented to the Supervisory Board and the Executive Board to enable informed strategic decisions. During this presentation the process is explained and some of the results.

BIO: Coen de Bruijn is head of Business Architecture of ABN AMRO, a Dutch bank. He started this department in 2014. Coen de Bruijn was previously head of Enterprise Information Management and part of the MT of the Financial Crime Department. Before he started in the banking industry he was a consultant and trainer with SPSS, specialized in Data Analytics and Data Mining. In 2010 his book was published "Van tofu krijg je geheugenverlies"; a book on the misuse of statistics in media, politics and marketing.

1:45 pm - 2:15 pm Top to Bottom Business Architecture: from Objectives to Design
Ewan Ashley, Waitrose
Abstract: Using business architecture to support the design and realization of transformational change. Drawing on a number of examples and experiences this session will explore the application of business architecture from objectives to program design and the subsequent shaping and governance of workstreams within it. There have been many challenges along the way not least trying to establish the role within the organization at the same time and delivering value - a common business architecture conundrum. Key takeaways include an approach for applying business architecture in this context, real world examples of what worked and what has not, and thoughts for next steps.

BIO: Ewan has been in change for the past 17 years with roles varying from Enterprise Business Analyst, Development manager and for the past 5 year Business Architect. He is driven by being able to provide value to his organization. He has found business architecture is the best vehicle to do this. He has worked across Education, Energy and most recently Retail, where he is involved in large transformation initiatives.

2:15 pm - 3:00 pm Leveraging Business Architecture into the Business Operating Model
Roger Burlton, P. Eng., CMC Process Renewal Group
Abstract: Business Architecture strives to establish a set of usable and reusable models that effectively describe a business in terms of its foundational components. Done in a structured and elegant way, the business will deliver results sooner and be able to more easily adapt to change. Business operations, though, are where the rubber hits the road and, done well, a good architecture will make a huge difference in delivering the ability to realize operational performance that hits the bottom line. This session will elaborate how the business architecture and the business operating model should evolve in synchronization with one another and how business capabilities and processes can work together to get the best results.

BIO: Roger is recognized as a world leader in transforming companies and government agencies from traditional hierarchical organizations to cross functionally managed ones whose performance is driven by customer value and results. He has led numerous initiatives to implement new business models, governance frameworks, process management programs and business architecture capabilities globally. Roger developed and delivered the first Business Process Management classes in the world in 1994. He has chaired the most prominent business process and capability change conferences on over forty occasions. He has authored the pioneering 'Business Process Management: Profiting from Process' and the 'Business Process Manifesto' (now in 15 languages).

3:00 pm - 3:30  pm Networking Break
3:30 pm - 4:15 pm An Unexpected Journey - Continuing Story of Business Architecture at Zurich Insurance
Timothy Blaxall, Global Head of Enterprise Architecture, Zurich Insurance Services
Dirk Hansen, Business Architecture Lead, Zurich Insurance Services
Abstract: At the European Business Architecture summit in 2013, I presented on the development of the Business Architecture I was leading for the Life business segment. Now, 4 years on, I would like to update on how the Business Architecture Function has developed so that now I am the Business lead in creating an integrated Enterprise Architecture for the Zurich company - the session would highlight: - the key attributes of the Enterprise Architecture - the increasing importance of the Business Architecture in providing the lead for enterprise architecture development - the changes in Business Architecture approach required to meet the Design Thinking challenges and digital disruption - The challenges aligning the different architecture domains - The need to manage the organizational politics and governance Suffice to say, a number of unexpected twists and turns on the way.

BIO: Timothy is a career business architect, developing the role and my approach since 1997 in a number of Insurance companies and as an IBM consultant. Having setup and run a number of Business Architecture teams, I am now developing the next stage by creating a Business led Enterprise Architecture function that is aligning Business, Data, Application and Infrastructure domains architecture teams into a consolidated EA approach.

BIO: Dirk is the leader of the Business Architecture approach, with a significant background in process development and improvement; Dirk now is responsible for the Capability and process frameworks that underpin the Enterprise Architecture approach. Dirk has primarily worked for Zurich since 1999 in a number of locations and participated in a number of major transformation projects.

4:15 pm - 5:30 pm Business Architecture Wrap-up Practice Panel
Panel Chair: William Ulrich, TSG, Inc.
Abstract: This session provides a quick wrap up for attendees with a chance to ask any final questions to speakers from the day.
6:00 pm - 8:00 pm Networking at OMG Evening Reception
NOTE: If you register for the Technical Meeting Week, you do not have to pay the additional fee(s) to attend any or all of the special events.  If you register only for special events, the special fees apply.
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Last updated on 06/05/2017

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