||Foreign Key Table
||A unique name to denote a class of ITEMs as a product. The brand can include private label ITEMs.
||A unique, system assigned identity for a Party.
||The description of a class of ITEMs produced by a product of a single supplier or manufacturer.
||A retailer designated code that indicates the relative value of the brand within its portfolio of brands. This is imporant when comparing brands offered by a retailler for sales analytic and customer segmentation purposes.
PREMIUM - high quality brand
SUPERIOR - better quality brand
REGULAR - middle of the road brand
VALUEPACKAGE - inexpensive no frills brand
LOWEND - Lowest price brand