|Foreign Key Table
|A unique name to denote a class of ITEMs as a product. The brand can include private label ITEMs.
|A unique, system assigned identity for a Party.
|The description of a class of ITEMs produced by a product of a single supplier or manufacturer.
|A retailer designated code that indicates the relative value of the brand within its portfolio of brands. This is imporant when comparing brands offered by a retailler for sales analytic and customer segmentation purposes. Examples: PREMIUM - high quality brand SUPERIOR - better quality brand REGULAR - middle of the road brand VALUEPACKAGE - inexpensive no frills brand LOWEND - Lowest price brand