Entity Definition

Logical Name : PersonalValueType
Physical Name : LU_PRSL_VL_TYP

Identifies a retailer defined personal value type. The idea is to classify consumers/customers based on what is most important to them (their values). There are a number of different taxonomy's that retailers may use to define personal value types. They need to adopt or create a taxonomy that fits their target market and business strategy.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
PersonalValueTypeCode (PK) A retailer assigned value that assigns a named pattern of personal values to a Person. This plays a role in segmentation. Sample values include: FAMILY_ORIENTED MATERIALISTIC SPIRITUALISTIC IDEALISTIC Retailers should define a set of values that is appropriate to their target market and business model. CD_PRSL_VL_TYP Code varchar(20)
PersonalValueTypeDescription A short description of a PersonalValueType. DE_PRSL_VL_TYP DescriptionShort varchar(255)


Parent Entity Verb Phrase Child Entity
PersonalValueType defines Person
PersonalValueType characterizes CompositePsychographicSegment

Logical Views containing PersonalValueType

Logical View
Logical 07030 - Customer Segment Independent Characteristics