Entity Definition

Logical Name : ActivityInterest
Physical Name : CO_ACTV_INTRST

A retailer defined list of leisure and professional activities and interests that influence consumer/customer purchasing behavior. For example consumers that play soccer will be interested in sportswear, sports shoes, soccer balls and other items related to soccer. Retailers should define a list that aligns with the kinds of products and services the sell.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
ActivityInterestCode (PK) A lookup value that designates a valid activity or interest code used to segment customers. The code list must be defined by the retailer. CD_ACTV_INTRST Code varchar(20)
ActivityInterestDescription A short narrative description of an activity/interest type. DE_ACTV_INTRST DescriptionShort varchar(255)


Parent Entity Verb Phrase Child Entity
ActivityInterest is engaged in by PersonActivityInterest
ActivityInterest characterizes KeyIndividualCustomerCompositeSegment
ActivityInterest characterizes MerchandiseHierarchyGroup

Logical Views containing ActivityInterest

Logical View
Logical 07030 - Customer Segment Independent Characteristics