Entity Definition

Logical Name : EthnicType
Physical Name : LU_ETHNC_TYP

A reference entity type that lists ethnic type codes used by the retailer for segementing consumers/customers.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
EthnicityTypeCode (PK) Identifies an ethnic type for customer segmentation purposes. Examples include: HISPANIC CARRIBEAN AFRICAN CHINESE JAPANESE EUROPEAN OTHER CD_ETHNC_TYP Code varchar(20)
EthnicityTypeDescription Short narrative description of an ethnic type code. DE_ETHNC_TYP DescriptionShort varchar(255)


Parent Entity Verb Phrase Child Entity
EthnicType characterizes CompositeDemographicSegment
EthnicType defines Person

Logical Views containing EthnicType

Logical View
Logical 07030 - Customer Segment Independent Characteristics