Entity Definition

Logical Name : Visitor
Physical Name : PA_VSTR

An individual (person or web crawler or other agent) that accesses the web site and initiates one or more sessions. Visitors will have to register or log in to become identifiable parties (typically customers, suppliers, workers, etc.). Visitor as used here is an anonymous entity that tells us someone (or something) has issued an HTTP request to our website. Visitor can also theoretically be used to identify individuals who show up in a retail store and then leave. Like the web site, visitors stop in but do not browse or purchase anything. As a practical matter tracking visitors in a bricks and mortar store is more difficult than tracking visitors to the retailer's web site. Retailers with the appropriate retail format and technology may be able to track visitors in their store which is why we've modeled Visitor for web or bricks and mortar scenarios.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
VisitorID (PK) Token ID for a visitor. ID_VSTR Identity integer
UserName Optional name assigned to a visitor. Typically these are selected by the user subject to the condition that they're unique within the retailer's list of visitors (and registered parties). NM_USR DescriptionShort varchar(255)
UserEmailAddress The email address of a Visitor. Note that we maintain an email addres as part of the contact information tied to a party. However contact information assumes that a party has registered with the retailer and that is not the case for a first time visitor to the web site (or a store). This attribute is a placeholder for email captured from unregistered, anonymous customers. ADS_EML_USR EmailAddress varchar(253)
ConsumerrConversionStateID (FK) Token ID for a PartyConversionState instance. ID_CT_CVN_ST Identity integer ConsumerConversionState(CO_CT_CVN_ST)


Parent Entity Verb Phrase Child Entity
ConsumerConversionState is one of Visitor

Logical Views containing Visitor

Logical View
Logical 06310 - Party - Role View
Logical 07000 - Core Customer Entities
Logical 07010 - Customer Account Information Extended
Logical 07015 - Customer Lifecycle and Registration
Logical 07017 - Consumer-Customer Lifecycle Context View