Entity Definition

Logical Name : WebSite
Physical Name : LO_WB_STE

The web site home page that is used by a Party to communicate with other parties using HTML on the Internet. Note that as used in ARTS the WebSite is a generic PartyContactMethod. The SocialNetworkHandle is specifically intended to associate a PartyContactMethod to a user profile on a SocialNetwork and long with that collect detailed information about the Party's recommendations, criticisms, and other writings shared with others in different social network venues.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
WebSiteID (PK) Token ID for a WebSite entity instance. ID_WB_STE Identity integer
HomePageURIName Website home page URI URI_HM_PG DescriptionShort varchar(255)
WebSiteBusinessName The business name that "owns" or publishes the Website. Most of the time it is the retailer that owns the site. NM_WB_STE_BSN DescriptionShort varchar(255)
WebSiteTitleTagValue The HMTL tag value associated with the website for tracking and analysis purposes. NM_WB_STE_TTL_TG DescriptionShort varchar(255)
WebSiteMetaDescriptionTagValue The HMTL metadata description tag value DE_WB_STE_MTA_DSCR_TG_VL DescriptionShort varchar(255)
WebSiteMetaKeywordListNarrative The web site key words identified in the HTML and used by search engines like Google, Yahoo, Bing, etc. to retrieve web pages in response to a user request. NA_WB_STE_KYWRD_LST DescriptionNarrative varchar(4000)


Parent Entity Verb Phrase Child Entity
WebSite is a PartyContactMethod
WebSite hosts SocialNetworkService
WebSite is destination of SiteContactMethod

Logical Views containing WebSite

Logical View
Logical 02341 - Retail Transaction - Change for Charities View
Logical 06310 - Party - Role View
Logical 06320 - Party - Address and Contact View
Logical 07010 - Customer Account Information Extended
Logical 07030 - Customer Segment Independent Characteristics