Entity Definition

Logical Name : ConversionGoal
Physical Name : CO_CVN_GL

ConversionGoal - A desired future ConversionState to be achieved as a result of a demonstrated ConversionBehaviorType. This defines the state a retailer hopes a prospect, visitor, customer or other party in a current conversion state will be in upon performing a ConversionBehaviorType that is observed directly by the retailer or captured through transactions or web clickstream analysis. A typical example is the desire to convert a Shopper (pre-condition) into a customer (post condition) by having them complete the purchase of a productl. Conversion goals become markers used to track individual parties as they journey through the retailer's customer relationship development process.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
ConversionGoalTypeCode (PK) Token ID for a retailer defines ConversionGoal. ID_CVN_GL Identity integer
ConversionStateCode (FK) A code used to designate the conversion status or condition of a party. (See ConversionState ET definition) CD_CVN_ST Code varchar(20) ConversionState(CO_CVN_ST)
Success (FK) Code that classifies consumer behavior and actions. This code is important in establishing a standard retailer-defined taxonomy of customer behavior. Success Identity integer ConversionBehaviorType(CO_CVN_ACTN)


Parent Entity Verb Phrase Child Entity
ConversionState defines target of ConversionGoal
ConversionBehaviorType defines success criteria for ConversionGoal
ConversionGoal is desired outcome from ConversionInitiative

Logical Views containing ConversionGoal

Logical View
Logical 06310 - Party - Role View
Logical 07010 - Customer Account Information Extended
Logical 07015 - Customer Lifecycle and Registration
Logical 07017 - Consumer-Customer Lifecycle Context View