Entity Definition

Logical Name : ConversionBehaviorType
Physical Name : CO_CVN_ACTN

ConversionBehaviorType - A named category of Consumer behaviors (actions) that if performed indicates the successful achievment of a ConversionGoal. ConversionBehaviorType refers to behavior parties exhibit and are judged by the retailer to indicate a ConversionState change in a Consumer. This entity is used as a way to name and classify discrete ConversionEvents for the purpose of measuring and monitoring customer acquisition, customer retention and cultivation and customer reactivation processes and the ConversionInitatives behind those processes. For example: PURCHASE conversion behavior type indicates that a party has progressed from a SHOPPER to a CUSTOMER conversion state.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
ConversionBehaviorTypeCode (PK) Code that classifies consumer behavior and actions. This code is important in establishing a standard retailer-defined taxonomy of customer behavior. ID_CVN_ACTN Identity integer
ConversionActionName The business name of the high-level action NM_CVN_ACTN DescriptionShort varchar(255)
SubActionFunctionName The secondary, dependent name reflecting a sub-action assigned to a MetaFunction ID. NM_SUB_CVN_ACTN DescriptionShort varchar(255)
Description Short business description of the MetaFunction. DE_DSCR DescriptionShort varchar(255)


Parent Entity Verb Phrase Child Entity
ConversionBehaviorType defines success criteria for ConversionGoal
ConversionBehaviorType behavior observed through ConversionEvent

Logical Views containing ConversionBehaviorType

Logical View
Logical 06310 - Party - Role View
Logical 07010 - Customer Account Information Extended
Logical 07015 - Customer Lifecycle and Registration
Logical 07017 - Consumer-Customer Lifecycle Context View