Entity Definition

Logical Name : Anonymous
Physical Name : PA_ANNYMS

A subtype of Party used to handle people and organizations that conduct business with a retailer without revealing any identifying or contact information. It is primarily intended to support the notion of anonymous customers and provide a basis to establish different varieties of anonymous customers for the purpose of behavioral segmentation. It is important to note that while other PartyTypes reference real world people and organizations, this one represents a "collective" of unknown people and organizations. It provides a consistent pattern of identifying WHO is involved in transactions where an actual person or organization cannot be identified.

Data Definition

Attribute Description Physical Name Domain Data Type Foreign Key Table
PartyID (FK)(PK) A unique, system assigned identity for a Party. ID_PRTY Identity integer
AnonymousLabelName A short name used to reference an Anonymous party type in presentation and reporting. NM_ANNYMS_LB DescriptionShort varchar(255)


Parent Entity Verb Phrase Child Entity
Anonymous is described by AnonymousAttributeValue
Party can be a Anonymous

Logical Views containing Anonymous

Logical View
Logical 07010 - Customer Account Information Extended
Logical 07020 - Enterprise Anonymous Customer
Logical 07030 - Customer Segment Independent Characteristics