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Julie Pike
+1-781-444 0404

European Business Architecture Innovation Summit To Be Held In Berlin
Features Speakers from JPMorgan Chase, Zurich Insurance Services & Vlastuin Group

Needham, MA- 02-13-2013- The Object Management Group (OMG) and the Business Architecture Guild are excited to announce the European Business Architecture Innovation Summit: a two-day practitioner-focused event on June 18th and 19th, 2013 in Berlin, Germany. The Summit brings together practitioners and industry experts to share business architecture best practices, deployment strategies and real life experiences.

"Business architecture is delivering real value to organizations and we are excited to bring these practitioner experiences to Europe," said William Ulrich, President of the Business Architecture Guild and Summit co-chair.  "The cross-section of industries presented at the Summit demonstrates the wide applicability of business architecture from a global perspective."

The Berlin summit will focus on Europe's unique business situation with practitioners who will share stories on how they deployed business architecture in their organizations. Speakers will discuss the use and success of business architecture within the financial, insurance, manufacturing, transportation, healthcare, agribusiness and service industries from a global perspective.

Highlighted practitioners include:

  • Eric Karsten, Senior Manager, Enterprise Engineering, Ford;
  • Michael Clark, VP, Lead Business Designer, JPMorgan Chase;
  • Jasper Lentjes, Innovation Manager, Vlastuin Group;
  • Tim Blaxall, Chief Business Architect of the global life division, Zurich Insurance Services; and,
  • Andy Sommers, Business Architect, the Capital Group Business Architect.

The Summit also includes presentations from leading industry experts and an authors' panel discussion. Finally, practitioner panel sessions will allow attendees to have focused discussions with the speakers to share solution-oriented disciplines and practices.

Attendees of the OMG technical meeting being held that week may attend the summit at no additional cost. For all other attendees, there is a $395 USD fee.

For a complete list of speakers and panelists and more information on this exciting event, please visit this event's page.

About OMG

OMG is an international, open membership, not-for-profit computer industry standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG's modeling standards, including the Unified Modeling Language (UML) and Model Driven Architecture (MDA) enable powerful visual design, execution and maintenance of software and other processes. 

About the Business Architecture Guild
The Business Architecture Guild is an international, not-for-profit membership organization that provides valuable resources to business architecture practitioners and others interested in the field. The Guild promotes best practices and expands the knowledgebase of the Business Architecture discipline and is the source of "A Guide to the Business Architecture Body of Knowledge (BIZBOK™). For more information visit

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