Julie Pike
+1-781-444 0404

The 3rd Annual Business Architecture Innovation Summit To Take Place in Reston, VA
Summit will feature a Pre-Summit Primer for business architecture novices

Needham, MA - 12-18-14 - The Object Management Group® (OMG®) and the Business Architecture Guild will be co-hosting the third annual Business Architecture Innovation Summit in Reston, VA on March 24-25, 2015. This year's Summit will feature representatives from major organizations discussing how they justified, deployed, and benefited from business architecture.

The Summit will feature a stellar lineup of business executives from a variety of industry sectors including financial services, transportation, manufacturing, energy, pharmaceutical, healthcare, and government. Program speakers will represent companies including:

  • ATB Financial, John Hancock, Nordea Bank, Principal Financial, and Wells Fargo
  • Alberta Electric System Operator, The Boeing Company, Devon Energy, and Pfizer
  • Highmark, MasterCard, United Airlines, and US Patent & Trademark Office

Session leaders will address a wide range of topics including the role of business architecture in planning, business transformation, change management, risk management, strategy deployment, and business design and requirements management. In addition, session leaders will share their experiences and lessons learned on how to communicate business architecture to executives to gain support, funding, and sponsorship. This year's Summit includes several panel sessions and ample networking time for attendees to share ideas and ask questions.

"The lessons learned from the Summit and post-event networking have gone a long way towards shaping work at various organizations," said William Ulrich, President, Business Architecture Guild. "One major benefit is leveraging the relationships built onsite."

As a bonus to attendees, this year's Summit will feature a special Business Architecture Pre-Summit Primer. This optional event was added based on feedback from past attendees who are new to business architecture. The Primer will take place Monday, March 23 from 2pm-5pm. Space is limited to the first 50 attendees who register.

Registration for the entire event costs $395 USD. Discounts are available for Business Architecture Guild members, OMG technical meeting attendees, and other particular parties.

About OMG
The Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG's modeling standards enable powerful visual design, execution and maintenance of software and other processes. Visit www.omg.org for more information.


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