|
[Privacy Statement] [OMG
Trademark Usage Guidelines] [Request
to Use OMG Trademarks] [OMG
Trademarks]
OMG TRADEMARK USAGE GUIDELINES
These Guidelines govern the use and reproduction of all OMG
trademarks, which are listed at http://www.omg.org/legal/tm_list.htm.
OMG Members and others with permission may use OMG' s trademarks and logos
strictly in accordance with these Guidelines. Use of OMG trademarks and
logos other than in accordance with these Guidelines is a violation of
OMG's rights and is strictly prohibited. OMG reserves the right to revise
these Guidelines from time to time, without notice.
IMPORTANCE OF OMG NAME AND TRADEMARKS
The OMG corporate name, the OMG logos and other OMG trademarks and
service marks (collectively, the "OMG Marks") are among the most
critical elements of OMG's identity and convey many aspects of our
business. The OMG Marks are widely recognized, positive industry symbols
and can be a very effective way to highlight your commitment to
distributed object computing. The strength of the Object Management Group
and the OMG Marks can help command higher prices, larger market share,
strong customer commitment and can open the door to new business
opportunities. OMG members are encouraged to collectively help us build
our brands.
OMG's purpose is to promote software specifications and standards. OMG has
many names for its specifications, and strong brand names can command
larger market shares and stronger customer commitment. When we talk about
these products, we do so in a consistent manner and associate the product
name to the OMG brand to reinforce the brand identity, e.g., OMG CORBA and
OMG UML
The OMG Marks are available for use on a case-by-case review basis by
members, non-members and OMG partners for a variety of marketing and
educational purposes. Opportunities include product packaging, signs and
graphics, advertising, press releases, Web pages, presentations, technical
documentation and more. This document provides the basic style guidelines
with which to ensure consistency.
REQUESTS FOR USE
OMG members and others interested in using OMG Marks for appropriate
marketing and educational purposes should submit the "Request
to Use OMG Trademarks" at http://www.omg.org/legal/tm_input_form.htm.
All requests for use of OMG Marks will be reviewed on a case-by-case
basis. Actual usage of the Marks will also be reviewed on a case-by-case
basis.
OMG LOGOS
The OMG Marks that
are graphic logos are the visual representations of the organization. Each
represents OMG and its standards in a unique way to customers and to the
public. As a symbol, each Mark is the prime vehicle for establishing
presence and identity.
- Use OMG Artwork - Do Not Re-Design the Logos
- Where you choose to use both your own unique company identifier(s)
or graphic style along with the OMG identity (logo) system, your
business identity must be presented in the dominant style, always
larger than the OMG, CORBA or UML Identity graphic. In addition, the
two must be separated and presented as two separate and distinct
elements.
- Use the "Graphic
Styles for OMG Logos" at http://www.omg.org/legal/graphical_style.htm.
- The OMG marketing department at +1-781-444 0404 or trademarks@omg.org
can supply a simplified logo graphic format of an OMG logo for use on
clothing or marketing incentives.
PROPER USAGE OF OMG TRADEMARKS AND LOGOS
Unless you have express, prior, written permission from OMG:
- Do not use OMG Marks in any manner, except in making objectively
truthful, factual references to OMG and the specifications provided by
OMG.
- Do not use OMG Marks as all or part of a product name or in or on
any product, packaging, labels, advertisements, press releases,
marketing materials, web pages, trade show materials, or any other
materials.
- Do not use OMG Marks in any manner that might be understood to
suggest an association with or sponsorship by OMG, nor an endorsement
(express or implied) by OMG of a training program, seminar series, or
product. However, OMG Marks may be used as part of a truthful
statement that a company is an "OMG Member" or "OMG
Strategic Partner".
- Do not attempt to claim trademark rights in any OMG Mark by using or
registering an OMG Mark as all or any part of a product or service
name, trademark, service mark, logo, domain name, trade name, or
"doing business as" name (d/b/a).
- Do not use OMG Marks in any fashion that could result in a
likelihood of confusion between OMG specifications and services and
the goods and services of any other entity.
- Always use OMG Marks consistently and distinctively, distinguishing
our marks from other words in the text in some way. This distinction
includes capitalizing all letters in the trademark, except in cases
where the mark specifically includes mixed-case letters such as SysML
and SoaML, using initial caps or initial caps with quotation marks,
using italics, boldface, underline, or color. Do not abbreviate
trademarks or use only a portion of a mark.
- Do not refer to a product as being "OMG or CORBA enabled"
or "OMG or CORBA or UML certified" except with prior written
permission from OMG.
- Trademarks are adjectives, and must only be used as such, i.e.,
CORBA software. Marks should never be used as nouns or verbs, nor
should marks be pluralized or used in the possessive form.
Examples:
Correct: The CORBA architecture ensures compatibility across
computing platforms.
Incorrect: OMG's CORBA ensures compatibility
across computing platforms.
Correct: CORBA ACADEMY provides developers with the technical
skills necessary to design software that meets the CORBA specifications.
Incorrect: CORBA ACADEMY's technology is the
answer to all your questions.
USE OF ®, ™ AND PROPRIETARY NOTICES
Trademarks and Registered Trademarks - Many of OMG's
Marks are registered,
as indicated at http://www.omg.org/legal/tm_list.htm. Use the ® symbol to
indicate a registered trademark and the ™ symbol to indicate a
trademark.
Symbols On Printed or Electronic Material - Always use
the ® or ™ symbol (as appropriate) with the first and the most
prominent appearance of an OMG Mark in a particular piece of printed or
electronic material. If this is done, it is not necessary to use the
symbol with subsequent appearances of the OMG Mark in the same piece of
material.
Symbols On Web Sites and Web pages - Always use the ® or
™ symbol (as appropriate) on the first and most prominent appearance of
an OMG Mark on a web site home page, each top level web site page, and on
all web site pages that are externally linked.
Proprietary Notices - Each document or other piece of
material (e.g., marketing materials, white papers, advertisements, press
releases, brochures, invoices, and web site pages) and products (or their
packaging, containers or labels) that use an OMG Mark should contain a
legal line in the following form:
___________________ and ________________ are either registered
trademarks or trademarks of Object Management Group, Inc. in the
United States and/or other countries.
Last updated on
06/29/2012
|
