12th Annual Business Architecture Innovation Summit

March 19-21, 2024

Hyatt Regency Reston Town Center Hotel
Reston VA


Join us at 12th annual Business Architecture Innovation Summit™ in Reston, VA!

The Business Architecture Guild® and Object Management Group® are pleased to announce the 12th annual Business Architecture Innovation Summit™, to be held March 19-21, 2024, in Reston, Virginia, USA. This year's Summit will again be offered as a hybrid event, with a mix of virtual and in-person sessions for speakers and attendees.

Over the past decade, the Business Architecture Innovation Summit has been the premier event dedicated to delivering success stories, industry advancements and key learnings from all corners of the globe. Presenters from an ever-growing number of industries and geographies have shared their experiences in leveraging business architecture across a wide range of business scenarios. As the discipline has evolved, so too have the presentations and discussions. The event will include presentations, open discussion, panels and other interactions with fellow travelers in this incredible journey. The Guild, along with its partner OMG, look to continue and expand upon the success of the 2023 Innovation Summit. Holding past Summits as hybrid in-person / virtual events, which allow in-person and virtual presenters and attendees to share topics, engage in questions, network and more, has expanded the ability to continue to expand business architecture's impact as a globally accepted discipline. The 2024 Summit will provide the opportunity to engage an ever-growing list of organizations, individuals, scenarios and industries.

As in prior years, Summit attendees will be able to attend the pre-Summit, Business Architecture Primer™ free of charge. The Primer is a half-day session that brings those new to the discipline up to speed on the Guild's business architecture framework™ and related best practices. Just sign up for the Primer when you sign up for the Summit

Business Architecture Primer

BA Guild

For individuals attending annual Business Architecture Innovation Summits, Business Architecture Associates (BAA) offers a 3.5-hour Business Architecture Primer the afternoon prior to day 1 of the Summit. The Primer, which is free to Summit attendees and delivered by BAA cofounders and industry experts Whynde Kuehn and William Ulrich, provides a high-level, end-to-end overview of business architecture and is ideal for Summit attendees who are new to the discipline or just want to refresh their understanding of the topic. The Primer is Business Architecture Guild accredited, where attendees who have obtained Certified Business Architect® (CBA®) status will receive continuing education units (CEU) for the 3.5-hour session.

A snapshot of topics covered in the Primer include a business architecture overview and value proposition, core and extended mapping domains, interdisciplinary alignment, business-driven IT architecture transformation, and setting up and managing a business architecture program. We look forward to having you join us.


  • Hotel Discount: Single/Double Occupancy USD $259 plus 13% state and local taxes (Deadline: February 23, 2024)
  • Special Discount: Buy 4 or more tickets and receive a 10% discount! Contact [email protected] to order.


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